Industrial and Organisational Psychology

Industrial-organizational psychology is that the branch of psychological science that applies psychological theories and principles to organizations. It is also referred as I/O psychology is characterised by the scientific study of human behaviour in organizations and therefore the work place. Industrial and organisation psychologists use scientific strategies to use psychological principles across a large vary of areas; involve administration, human resources, personnel psychology, marketing, management, and coaching. Their final goal is to find and solve issues relating to the work place.

 

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